Past Clients

I have worked for companies across a number of industries like martech, ecommerce, iPaaS, healthcare, and more. Contact me for work samples and overviews for a specific project.

HotelCheckins- Product Launch, Growth Marketing, GTM Strategy

Helping to establish sales, marketing, and buyer funnels for a B2B travel startup. Currently helping as an advisor.

HDS - Product Positioning, Enablement, Technical Writing

A short-term engagement that ended up turning into a 6 month consulting project! Initially I was brought on to support the creation of new materials for their Series A push. I worked on their website, product + enablement decks, and email programs. I served as the marketing lead for the company working directly with the CEO and Head of Sales.

Event Correlator - Product Decks, Case Studies, GTM Assets

Event Correlator was an Angel Funded startup building a low-code automation software for small businesses owners. Due to the complex nature of the product and huge barrier to entry, the team needed assets demonstrating the value of their product for the various personas they were trying to sell to and ultimately prove out their business model. My primary objective was to help build a sales + marketing strategy to drive new business.

Startup Accelerator - GTM Strategy, Product/Market Fit, User Studies

In conjunction with a Startup Accelerator, I worked with an entrepreneur-in-residence to conduct user studies for their community-based, messaging platform. They had already built out a large active user base, but wanted to understand how to acquire new users and fast. I facilitated user interviews that translated into a set of reports on popular topic clusters, ideal personas, and the best geographies to host community-based events.

Eldermatics (acq. by Lighted Road Insurance) - Email Marketing, B2C Content Strategies

Eldermatics is an insurance provider focused on helping elder Americans register for Medicare and Medicaid. I helped build out their digital marketing funnel by creating programs and content for emails, blogs, and webinars. I also shaped messaging for the core insurance service that they offered to new customers.